Simply Pure

Simply Pure is a fictional company focused on creating affordable, organic products for everyone. This company prides itself on it’s wide range of products for all skin and hair types. Simply Pure sells all natural and sustainability sourced bath, home, and body products. For this project I designed a logo, and the packaging for a face cream, laundry detergent, and a candle. The logo and supporting design elements were inspired by holistic symbols and organic movement.

These are the finished products all together. All the products are in glass jars as I wanted Simply Pure to also have a store where you can refill them. I used illustrator to create my designs and brought them to life through adobe dimensions.

In terms of the design for the face cream, I wanted to keep a simple look, especially for the front of the jar, and have more design elements on the sides along with the other information. For the background, I created different icons that were inspired by organic and holistic symbols to match the brand.