Bicycle Heaven Rebranding
I rebranded a company called Bicycle Heaven and updated their stationary system which included a creating a new logo, business card, letterhead, and envelope. Their previous branding was over complicated and not coherent throughout the brand. I chose navy blue and orange as the primary colors for the rebrand to have an earthy color palette. As a fun design element I created a bike chain in the logo connecting the letters.
Stationary
This is my rebranded stationary design for the letter head, envelope and business card. I kept the designs simple and to keep a coherent look through every element of the brand. For the business card I wanted to create something different from the basic rectangle card. I choose to make it in the shape of a bike gear which matches the other stationary and makes it clear what the business is.
Below are extra brand elements including other logo versions and a favicon. I also designed a patch for the business. I wanted to emphasize the idea of riding a bike through nature and bring the color pallet through the patch. This was my first rebranding project and helped me realize just how much I enjoyed rebranding companies and creating a cohesive brand design.
